The Digital Pulse by M3

Unlocking the Power of Pay-Per-Click(PPC) Advertising: Why It’s More Than Just an Expense

In the world of digital marketing, Pay-Per-Click (PPC) advertising is often undervalued, mistakenly seen as merely an expense rather than a strategic asset. In 2022, businesses saw an impressive average return of $2 for every $1 invested in PPC campaigns. The average cost per click (CPC) stood at $1.16, underscoring the efficiency of this channel. … Unlocking the Power of Pay-Per-Click(PPC) Advertising: Why It’s More Than Just an Expense